Tennessee Web Design - Oak Ridge Web Designs

Affordable, search-engine-friendly websites are made in Tennessee

Oak Ridge Web Designs' Front Yard -- Melton Hill Lake. Photo by Alex Mouring.What lies beneath the surface?

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A Website = HTML + Words + Pictures

A website may look like a piece of paper with pictures and a few words on it, but each web page is actually programming code.

Birthday girl with balloons!A picture may be worth a thousand words (more if your baby is in the picture), but a server wants HTML code to tell it where to find the picture so it can show it off. Hyper Text Markup Language (HTML) is the standard for website design. The HTML on a web page has two parts: the head, which contains the rules for indexing the page in the search engine's database, and the body, which contains the "content" of the website. The text and images and navigation links you see are content.

If you want to see what this page looks like in HTML code, click on "View" in the top line of your browser's options. When the "View" window opens, click on "Source" (or "Page Source" if you're using Firefox). Programming code will pop up. It will start out by telling the search engine it's an HTML page (<html>) and end by telling the search engine it's read all the HTML for that page (</html>). Sandwiched in between, are the <head> and </head>, where you put the meta tags, and the <body> and </body> tags, where you put the content. The head and body between the <html> and </html> make up the web page. A website are those web pages linked together under a domain name at a common IP address.

Java. Those blinking photo-quality images and swirling/scrolling stuff you find on some web pages are probably Java script applets inserted into HTML pages. That clock that follows the cursor around on our special effects page is Java. The message that pops up on some of our page and tells you that it is not nice to take things that do not belong to you when you try to download the pictures is also Java script. People using the Microsoft Explorer browser generally see the scripted effects. People who use other browsers such as Firefox and Netscape may not see it.

Flash. Flash gives your web page a movie effect for those visitors who have the right version of Flash player installed on their computer. Unless you provide a clearly marked alternative way of viewing your site (which means creation of an HTML alternative page for any entirely FLASH page), people see that "Click here for a Flash-free Page" will back right out of your website.

Size Matters. Each web page of a website is a separate file. Smaller pages (less than 20 KB total file size including images and content) are faster loading and easier to navigate that larger files/pages (see our page layout discussion for other ways size matters). Since pictures can carry lots of KBs, it is important to make them "web-ready" (i.e., minimize file size of all the pictures you put on a page) and to structure your page so that all the images do not load at once. People do not like like to wait for pages to downloads.

Navigation. Pages are linked together with navigation bars or navigation links. The words like "Home" and "Design" at the top and bottom of this page are navigation links. They will highlight when your cursor passes over them. For instance, if you click here, you will navigate (go) back to the main FAQ page.

FAQs     Java     Flash

MORE FAQs

How do you make website design decisions?

How do you determine web page layout?

What is a website anyway?

URL, IP, Domain Name... What does it all mean?

How do you optimize a website for search engines?

What is a web host?

Choosing keywords

Useful web resources

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