Three strategies to market
your business even when there’s no money
By Kathleen Gage
Many small and home based businesses know they need to
market and yet, have little or no money to do so. Sadly, many use this
as a reason not to market. Even on a limited budget you can promote and
gain visibility for you and your business.
The following three strategies have proven extremely
effective for countless businesses as they can for you.
1. Press Releases – Very effective and they
offer a great deal of credibility when published. You must have a well
written release that is pertinent to the media source you are sending it
to. You can distribute press releases both online and off.
A quick Internet search under media resources in your
city will bring up radio, television, newspapers and magazines in your
area. To find online resources do a search under “free online press
release distribution.” Numerous listings will come up. Be sure to
utilize the free services when on a limited budget.
There are services you can pay for if you are so
inclined. Two excellent resources for both free and paid are www.prweb.com and http://arrivenet.com/.
Prior to writing a press release, determine the
following:
-Who is your target market? -What is your target media?
-Who is the contact person at the media outlet? -What is the timeframe
for submission? -Do you have an attention-grabbing headline? -Do you
know the who, what, when, where, why, how? -Do you have good quotes,
research and technical date if appropriate?
Click this link http://press.arrivenet.com/bus/article.php/593635.html
to see how powerful a well-written release can be.
2. Articles - Writing articles is a great way to
gain recognition as an expert in your field or specific industry. By
providing practical information, you can reach targeted audiences. This
can create exciting opportunities for you and your business.
Whatever you write about should be something you are
knowledgeable on and your information is factual. Incorrect or untrue
information can come back to haunt you.
Recently I read an article by someone claiming to be an
Internet marketing expert. Their article was about gaining visibility on
the Net. To find out how much visibility this so called expert has I did
a name search on the author. The “expert” author had only 10
postings under his name. Not very impressive when other experts have
thousands of listings. The author immediately lost credibility.
3. Presentations – One of the most incredibly
effective ways to market your product or service is to offer a
complimentary information seminar. When you provide great information
that is of interest to your market you have become a resource before you
are a vendor.
By positioning yourself as a resource you are marketing
in a very unique way.
Hosting a presentation can be virtually expense free.
You can offer to do a presentation at a staff meeting for a client. Many
large companies have brown bag lunch speaking opportunities.
You can host a meeting open to the public at your local
library. Be sure to send press releases to the local media when you are
offering a presentation open to the public.
Many associations, including your local Chamber of
Commerce, are constantly seeking presenters who can provide timely and
content driven talks that benefit their members.
When you apply one of the three recommendations to your
marketing mix you will gain benefit. When you apply all three the
results can be phenomenal.
Learn how to market online with little or no money.
Access FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start
Your Internet Presence to Put You Miles Ahead of the Competition http://www.streetsmartsmarketing.com/free-ebook.htm
written by Kathleen Gage, an award winning entrepreneur, keynote speaker
and author, specializing in low cost, high return marketing strategies
for small and home based businesses.
* * *
Ms. Gage'S article was reprinted with permission. It is
here for information purposes only. If you have question about the
article, contact Kathleen Gage at http://www.streetsmarktsmarketing.com.
You may contact us at info@oakridgewebdesigns.com.
Are You Ready
to Own and Operate a Business?
Marketing
is an Art and a Science
Strategy
for Internet Success
Marketing
on a Small Budget
Running an
Online Business
FAQs ON WEBSITE
DESIGN
How do you
make website design decisions?
How do you
determine web page layout?
What is a website
anyway?
URL, IP, Domain
Name... What does it all mean?
How do
you optimize a website for search engines?
How do you select
keywords?
What is a web
host?
PRELIMINARY
WEB DESIGNS FOR SMALL TO LARGE BUSINESS
Bride Shop
Car Shop
Law Office
Medical
Office Quilt Shop
info@oakridgewebdesigns.com
SITE MAP
Home Design Develop FAQs Projects
Prices Contact Links
Website Decisions
Domain
Hosting
Page
Optimization
Geek
This website best viewed at 800x600 using Microsoft
Internet Explorer with a medium text size setting on your browser.
©
Oak Ridge Web Designs
