Reap
profits with this simple strategy
By Kathleen Gage
Why is it some people are incredibly successful at
utilizing the power of the Internet in their marketing while others can’t
seem to figure out the winning formula?
How often do entrepreneurs and salespeople look for that
next magic formula to build their business and increasing revenues,
never quite making any of it work? Many people make it much more
difficult to succeed than it need be while others know exactly what to
do … and they do it.
Ask anyone who has effectively integrated the use of the
Internet into their overall marketing strategy and they will tell you
success in building your business, both online and off, is about
systems. Simple as that.
Developing and utilizing systems is nothing new. Yet,
the great search for the pot of gold at the end of the rainbow and
getting rich quick continues.
The place you’ll find more gold than virtually
anywhere else is in doing something many people just don’t find
appealing. It is in developing and maintaining a solid database.
Unfortunately, many people don’t find database management sexy enough.
So they continually buy into that next secret formula.
Fact is, with a well-groomed database you can increase
your revenues and decrease your marketing costs. You can build customer
relations and keep your name fresh in the minds of your market by
keeping in touch. This establishes excellent position within your
market.
Most people would be amazed at how simple it is to build
an incredibly profitable database by applying a few simple strategies.
Remember, simple is not always easy. It will take time, commitment and
focus.
Bigger is not necessarily better when it comes to your
database. Depending on your industry and what you sell you may be well
served to focus on the few dozen or few hundred who want to buy from you
rather than thousands who don’t care about what you offer.
On the other hand, there will be situations where
building a massive list is exactly what you need to do. Especially if
you have mass quantity products you are selling at a very low price.
Then you may want to go for the numbers.
Driving traffic to your site is an ongoing process as is
building and maintaining your database. If you are serious about using
the Internet in your marketing you need to lay the groundwork to
optimize your opportunities.
-Develop a fully operational web site
-Have a way to capture contact information such as a
sign up form
-Give people a reason for leaving their contact
information such as an Ezine, free report or ebook, an article of
interest to your target market or anything that is of benefit to the
reader
-Develop a series of content driven messages that
address your customers’ needs
-Keep your name in front of your market consistently
without being annoying
-Write and distribute articles to various online
resources that are pertinent to your market
-Create a byline that contains your web address
-Do not make the articles a hard sell. Rather, provide
information that positions you as a resource before you are a vendor
-Develop a list of forums and discussion groups you can
participate in
-Commit to the long-term.
By focusing on developing a solid database and providing
incredible value to your market you can and will achieve success in your
business. Guaranteed!
Kathleen Gage is an award winning keynote speaker,
author and business advisor specializing in marketing and promotions.
She is the recipient of the Utah 2004 Giant Step Award for business
creativity and success. Access Gage’s FREE eBook Street Smarts
eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put
You Miles Ahead of the Competition at http://www.streetsmartsmarketing.com/free-ebook.htm
* * *
Ms. Gage's article was reprinted with permission. It is
published here for information purposes only. If you have question about
the article, contact Kathleen Gage at http://www.streetsmarktsmarketing.com.
You may contact us at info@oakridgewebdesigns.com.
Are You Ready
to Own and Operate a Business?
Marketing
is an Art and a Science
Strategy
for Internet Success
Marketing
on a Small Budget
Running an
Online Business
FAQs ON WEBSITE
DESIGN
How do you
make website design decisions?
How do you
determine web page layout?
What is a website
anyway?
URL, IP, Domain
Name... What does it all mean?
How do
you optimize a website for search engines?
How do you select
keywords?
What is a web
host?
PRELIMINARY
WEB DESIGNS FOR SMALL TO LARGE BUSINESS
Bride Shop
Car Shop
Law Office
Medical
Office Quilt Shop
info@oakridgewebdesigns.com
SITE MAP
Home Design Develop FAQs Projects
Prices Contact Links
Website Decisions
Domain
Hosting
Page
Optimization
Geek
This website best viewed at 800x600 using Microsoft
Internet Explorer with a medium text size setting on your browser.
© Oak Ridge Web Designs
